VP Channel Marketing
This is a newly created executive level position that is crucial to our client’s growth. Our client is seeking an individual with experience within an innovative company. This individual must enjoy creating innovative marketing strategies and discovering new customer channels. Please read the job description below and feel free to add to it or change it as you see fit, it may be your job description someday.
The VP of Marketing will lead the company`s marketing strategies across all channels. This role reports directly to the SVP President and will oversee the entire channel marketing department. This person will identify the overall market dynamics and competitive landscape; develop new business development channels and opportunities. Develop brand marketing plans to drive consumer demand, drive strategic new product and line extension development, support key accounts with trade marketing and lead commercialization for all new products. This position will work closely with sales, engineering, operations, finance and HR (the strategic kind).
Purpose Statement
To support the vision, goals and strategic direction of our client by developing, implementing and overseeing marketing strategy specific to the New Channel via our Distributor customer base. Efforts and solutions will ensure proper alignment of marketing efforts and coordinate channel and brand integrity efforts, with special focus on the channel’s brands.
Essential Functions
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategic Marketing
- Coordinate and oversee the strategic marketing and planning process for New Channel Marketing. Work with SVP-Marketing for project prioritization and annual resource alignment.
- Deeply understand the new customer marketplace from a “market-in” perspective (consumer, architects, designer, trade partners) to drive overall NCC marketing strategy and programs. Especially programs that will increase leads and market penetration leading to aggressive profitable growth.
- Manage Marketing Manager – NCC Marketing to align and optimize marketing efforts as well as customer and specific sales training programs
- Oversee major customer partnership programs; including the Alliance Program while working closely with the SVP-NCC/SAG Sales. Manage the necessary resources to support Alliance Program (TBD since Alliance has been historically Sales driven versus Marketing due to the nature of the program itself).
- Coordinate work with VP-Product Management, VP-Dealer Marketing, VP-Marketing Services to achieve objectives and address market needs
- Oversee proper use and maintenance of all channel and brand communication standards; especially Channel brands working with Marketing Communications.
Brand / Product / Channel Communications
- Work closely with NCC Sales and Trade Partners to ensure the development of innovative marketing tools, communications and sales lead programs to support selling success. This aspect is extremely important for NCC since major focus is on B2B sales tools and profit propositions throughout the value chain (versus consumer promotions or showroom POS).
- Act as a conduit between marketplace and Company’s Product Management for NCC new product needs and existing product modifications.
- Serve as the front-line communicator and “face” to Corporate Sales/Field for all channel and product launch communications relating to the HTL and HNG brands, as well as regular presentations for biweekly SAG Sales calls, Alliance calls, and FHH calls. Work closely with VP-Dealer Marketing to ensure proper communications across channels as well.
- Develop, communicate, and coordinate external information requests for Company, especially those relating to NCC channel, Channel brands, and regulatory impact communications to customers
- Oversee and direct market research and competitive analyses for Company
Miscellaneous
- Model the values and practices of our corporation.
- Participate in strategic alliances and professional organizations to ensure that company is visible and properly placed within the industry
Skills and Abilities
- Strategic – ability to think both long-term and short-term to develop actionable and well defined strategic marketing plans.
- Communication – requires excellent communications both written and verbal and at many levels with strategy documents, marketing information, product literature review, technical sales direction, etc. Requires confident public speaking abilities in front of large groups and sales audiences.
- Leadership – ability to lead both direct and indirect reports to drive success and obtain resources.
- Organization – ability to multi-task as well as clearly prioritize, sift and deselect priorities for self and direct reports.
- Energy / Breadth of Thought – requires energetic person, ability to handle pressure and short-timelines as well as the ability to operate at 50,000 strategic level as well as 500 foot tactical level very quickly and easily
- Sense of Urgency – Self-motivated and directed, gets things done quickly and efficiently via the organization
- Travel – ability to travel approximately 25% to get in field with customers and sales
Qualifications – Education and Experience
- Four-year degree in Business Administration, Marketing or related field required, MBA preferred.
- A minimum of 10 years of progressively responsible, successful and balanced experience and leadership in marketing strategies as well as product or brand management.
- Sales experience highly desired as well, especially B2B distributor sales, national accounts
- Proven experience with P&L accountability required.
- Durable Goods industry experience preferred.
How to apply
send resume to: resume@theconstantsearch.com
